Devil's Peak - Cheers to You

Partnering for Pendoring, our team delved into Devil’s Peak, uncovering a need to expand their reach among diverse South African communities. Leading design and strategy, I orchestrated an Instagram campaign focusing on Devil’s Peak's 'Expression' beer line. Each flavour embraced a Cape Town community, weaving their celebrations into vibrant slides. From tantalising teasers to communal toasts, our carousel captured the essence of these communities, culminating in a creative 'Dop Dispenser' concept. This project fused cultural storytelling with brand elevation, amplifying Devil’s Peak’s resonance across varied audiences.