Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
Root 44 Market
Project Type
Location Rebrand
Date
June 2023
Revitalizing Root 44 Market in Stellenbosch was more than a design project; it was a mission to reignite community spirit. I crafted a vibrant, adaptable brand identity that reconnected consumers to local entrepreneurs, fostering belonging and support. Through a strategic blend of visual elements, from a versatile logo representing the scenic vineyards to meticulously designed emblems for distinct market facets, the reimagined brand came to life. The project extended beyond visuals, envisioning an inclusive space via an app, enabling year-round engagement and commerce. This venture aimed not just for aesthetics, but for community revitalization and sustainable business growth.
